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SEO OutReach at MozCon

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How outreach takes your business, products and ideas to the next level. My initial thought about outreach was just bringing the content to the attention of influencers. Then, I come across Lisa's Slideshare presentation on link building. Her insight into SEO and collaborative campaigns is an excellent resource for anyone interested in outreach. You can go through it here: My presentation "How to Get Big Links" from #MozCon Awesome audience, thank u SO much for the warm welcome everyone! https://t.co/TQSlfu14Su — Lisa Myers (@LisaDMyers) July 17, 2017 The presentation has over 100 slides, and many of them are great, but I feel this two slides can stand out on their own:
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How Google RankBrain does impact SEO

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Google Rank Brain is the ultimate intent of the search engine for making sense of new queries, but Rank Brain is more than intention. It’s a well-known machine learning algorithm that organises and categorise the web in real time and can suggest accurate results for searchers. Google has been using Rank Brain for all searches since 2016, meaning that there are constant change and fluctuation in search results. Fwiw, RB is NOT English-only. It was launched in a few dozen languages and it's doing its thing remarkably well — Gary "鯨理" Illyes (@methode) June 28, 2017 15% of all queries that Google processes are new, so it’s common for RankBrain to encounter a query or phrase it hasn’t seen before How RankBrain does impact SEO https://t.co/aBlM5qvIUR #SEO #Google #RankBrain pic.twitter.com/N3HAB1VdsO — Lucas Di Carlo (@lukelux) July 21, 2017
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15 SEO Best Practices for Structuring URLs

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Rand Fishkin, co-founder of Moz outline the basic of SEO domain names and URLs. Rand suggests that keywords in the URL still a good idea and could also help to improve the user experience. He also talks about redirects, rel=canonical. If you're interested in structuring URLs Rand's article will lead you in the right direction. The article may take you well over 10min to read, but it worth the effort. 15 SEO Best Practices for Structuring URLs https://t.co/BGkNMM1OrB #seo #growthhacking #marketing pic.twitter.com/NScOYzbFZu — Lucas Di Carlo (@lukelux) December 5, 2016
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Simple research hacks to come up with a list of target keywords fast

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Neil Patel shares tips and ideas to get the most of your keyword research for 2017. He also highlights three well-know tools: Ubersuggest, BuzzSumo, Soovle and explains how he is using them. This article is a good starting point to take your keyword research skills to the next level. Simple research hacks to come up with a list of target keywords fast https://t.co/03q9zuTPNn #SEO #keywordPlanner #Ubersuggest pic.twitter.com/spgn8GyeZk — Lucas Di Carlo (@lukelux) July 16, 2017
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Seth Godin on Caring

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Seth talks about the importance of delivering more than expected. He suggests to get over excuses, and just care for your customer. The best marketing is a great product and caring is the best distribution channels that you can leverage for your brand. Why not share this tweet? Seth Godin on caring and why it is good marketing. Just takes 2 min to get wiser: https://t.co/kPDvfyb5zH #marketing pic.twitter.com/Px4JxL7QtU — Lucas Di Carlo (@lukelux) July 10, 2017
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